Target

Text-a-Target

Masthead

Description

To assist guests in finding items in stores being remodeled, Target pulled out all the stops.

One of the stops was standing up an SMS-based store search, which allowed users without the Target application to find items in the store.

The service ran for 8 months in 47 stores and sent/received over 500,000 messages.

Special Thanks

Thanks to Scott Vehrenkamp for pointers on natural language processing. The boy is one smart cookie.

In-store CTA

In-store CTA

Sample convo

Sample convo