Doritos

Blink-182 / Big Boi AR Experience

Masthead

Description

In 2009, I helped develop an augmented reality concert starring Blink-182 & Big Boi.

When someone bought a bag of Late Night Doritos, they'd go to the Doritos site, point their webcam at the bag & let the show begin.

The experience was filmed on a greenscreen soundstage in Culver City, with a camera mounted on the ceiling, capturing the musicians' movements from the top for motion-tracking.

We composited the musicians onto a single texture layer & built the rest of the environment from scratch.

The final experience was built with Flash & Papervision (does anyone remember Papervision?)

Blink 182

Blink 182

Packaging

Packaging

Big Boi

Big Boi

Filming

Filming