Doritos
Blink-182 / Big Boi AR Experience
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Prev: Flagship Website
Description
In 2009, I served as the technical director for an augmented reality concert starring Blink-182 & Big Boi.
When someone bought a bag of Late Night Doritos, they'd go to the Doritos site, point their webcam at the bag & let the show begin.
The experience was filmed on a greenscreen soundstage in Culver City, with a camera mounted on the ceiling, capturing the musicians' movements from the top for motion-tracking.
The video texture someone stole from the site.We composited the musicians onto a single texture layer & built the rest of the environment from scratch.
The final experience was built with Flash & Papervision (does anyone remember Papervision?)
Next: Disrupt
Blink 182
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Packaging
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Big Boi
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Filming
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